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MASTER SERVICES AGREEMENT (MSA)

Last Updated: 30 November 2025

 

This Master Services Agreement (“Agreement”) governs the relationship between AdJungle Media, based in Bursa, Türkiye (“Agency”), and any business or individual (“Client”) who receives advertising or related services from the Agency.

 

By engaging AdJungle Media, submitting a proposal, paying an invoice, or signing up for services, the Client agrees to the following terms.

 

 

1. Scope of Services

 

The Agency provides digital advertising and related marketing services, which may include:

 

• Meta Ads (Facebook/Instagram Advertising)

• Google Ads

• TikTok Ads

• Audience research & targeting

• Campaign setup, management, and optimization

• Conversion tracking setup (pixels, events, GA4)

• A/B testing and creative iteration

• Weekly or monthly reporting (as defined in the proposal)

 

What’s not included unless explicitly stated in the proposal:

• Website development

• Landing page design

• Email/SMS marketing or CRM setup

• UGC video creation

• HIPAA-compliant tracking or BAAs

• Sales funnel building

• Graphic design unrelated to ads

• Guarantee of any specific performance results

 

The exact services purchased are defined in the Client’s individual Proposal.

 

 

2. Client Responsibilities

 

The Client agrees to:

 

  1. Provide timely access to advertising accounts (Meta, Google, TikTok), website platforms, tracking tools, and creative assets.

  2. Maintain an active payment method for ad spend directly with ad platforms.

  3. Provide truthful and accurate claims for all marketing materials (including medical, cosmetic, financial claims).

  4. Comply with all applicable platform policies and laws in their jurisdiction.

  5. Approve or reject creative materials in a timely manner.

 

Failure to provide required access or assets does not pause the billing cycle.

 

 

3. Payment Terms

 

  1. Fees and billing schedules are defined in each Proposal.

  2. All retainers are non-refundable once campaign work has begun.

  3. Ad spend is always paid directly by the Client, not by the Agency.

  4. Payments are due on the schedule set in the invoice or subscription.

  5. Late payments may incur a 2% monthly fee.

  6. The Agency may pause services for non-payment.

 

 

4. Term and Termination

 

Unless otherwise stated in the Client’s Proposal:

 

• Minimum term is 3 months, renewing month-to-month afterward.

• Either party may terminate with 30 days written notice.

• The Agency may terminate immediately for:

 

  • Non-payment

  • Illegal or deceptive business practices

  • Violation of ad platform policies

  • Abuse toward Agency staff

 

Fees already paid are non-refundable.

 

 

5. No Guarantee of Results

 

The Client acknowledges that:

 

• Advertising performance depends on market conditions, competition, platform algorithms, and Client actions.

• The Agency does not guarantee leads, sales, ROAS, or any specific financial outcome.

• Previous results do not guarantee future performance.

 

 

6. Confidentiality

 

Both parties agree to keep confidential:

 

• Ad account data

• Business information

• Customer or lead information

• Performance metrics

• Strategy documents

 

The Agency may use anonymized aggregated data for benchmarking or internal improvement.

 

 

7. Intellectual Property

 

• The Agency retains ownership of all proprietary systems, processes, templates, and internal frameworks.

• The Client owns the finished creative assets created specifically for their campaigns (ads, copy, images), after all payments are completed.

• The Agency retains the right to use anonymized screenshots or performance summaries for portfolio purposes unless the Client requests otherwise in writing.

 

 

8. Compliance, Data & Tracking

 

The Client is responsible for:

 

• Legal compliance of all claims (especially in medical/dental/health industries)

• Cookie banners, privacy notices, and Google Consent Mode

• Ensuring no PHI (Protected Health Information) is passed through pixels or uploaded to ad platforms

• Ensuring their business is legally allowed to advertise in their region/industry

 

The Agency does not sign Business Associate Agreements (BAAs).

 

 

9. Liability & Indemnification

 

To the maximum extent allowed by law:

 

• The Agency’s total liability is limited to the fees paid by the Client in the last 30 days.

• The Agency is not liable for:

 

  • Loss of revenue or profits

  • Platform bans, disapprovals, or algorithm changes

  • Third-party software failures

  • Tracking discrepancies

 

The Client agrees to indemnify the Agency against any legal claims arising from the Client’s business activities, claims, or content.

 

 

10. Governing Law

 

This Agreement is governed by the laws of Türkiye, without regard to its conflict-of-law rules.

 

 

11. Amendments

 

The Agency may update this MSA at any time. Continued use of services constitutes acceptance of the updated version.

 

 

12. Acceptance

 

By receiving services, paying an invoice, signing a proposal, or entering into a working relationship with AdJungle Media, the Client agrees to this Master Services Agreement.

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